Brief: Design a bespoke typeface based on an iconic piece of architecture or architect.
Concept: I chose to focus on Kew Gardens for this brief as the cleverly designed conservatories compliment the natural plants that live within.
Solution: A typeface designed with Kew in mind. I decided to adapt Baskerville, a beautiful and considered typeface. I used organic brush pen strokes to incorporate the idea of the natural meeting man made.

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